Privacy Policy

This Privacy Policy explains how Real Air HVAC ("we", "us", "our") collects, uses, shares and protects personal information when you call, text or email us, visit this website, or respond to our ads on Facebook or Instagram. Real Air HVAC provides heating and cooling repair, maintenance and installation for homes and businesses in metro Atlanta, Georgia.

1. Information we collect

Information you give us

When you call, text or email us, or send us a request through a Facebook or Instagram lead form, we may collect:

• Your name, phone number and email address.
• Your service address, city and ZIP code.
• Details of your heating or cooling service request, appointment details, and the messages you send us.

Information from Facebook and Instagram lead forms

When we run ads on Facebook or Instagram, we may use lead forms provided by Meta Platforms, Inc. ("Meta"). If you submit one, Meta sends us the information you entered, such as your name, phone number, email address, city or ZIP code, and the service you need. Meta may fill in some answers from your profile before you submit; you can review and change them first. Meta's handling of this information is covered by the Meta Privacy Policy.

Information collected automatically on this website

Today: this website does not use cookies, analytics tools, advertising pixels or other tracking technologies, and it has no forms. The company that hosts the website may automatically keep basic technical records, such as your IP address, browser and device type, the pages requested, and the date and time, to deliver the website and keep it secure.

Planned: we plan to add the Meta Pixel and Google Analytics 4. Once they are switched on, they will collect technical information and browsing activity on this website, as described in section 5.

2. How we use your information

• To respond to your heating and cooling questions and estimate requests.
• To schedule appointments and provide our services.
• To contact you by phone, text or email about your request.
• To manage our customer relationships and follow up on inquiries.
• To keep this website working well and improve our customers' experience.
• Once analytics tools are switched on, to measure website traffic, how well our advertising works, and how many inquiries it brings in.

3. How we share your information

We do not sell your personal information for money.

Service providers

We may share information with companies that help us run the business when needed, such as providers of website hosting, email, phone and text messaging, lead management, appointment scheduling and customer communications. We share only what they need to provide their services to us. The providers we currently use are listed in section 9.

Advertising and analytics providers

When you submit a Facebook or Instagram lead form, the information passes through Meta. Once the Meta Pixel and Google Analytics 4 are switched on, information about your visits to this website will also be collected by Meta and Google through their technologies (see section 5). Meta and Google may also use this information for their own purposes under their own privacy policies. Under some state privacy laws, this kind of disclosure for advertising can count as a "sale" or "sharing" of personal information even when no money changes hands. Section 6 explains how you can limit it.

Legal reasons

We may also disclose information when required by law, or when reasonably necessary to protect our rights, our customers or others.

4. How long we keep your information

Customer inquiry information is generally kept for up to 12 months after our last interaction with you, unless a longer period is required by law or reasonably necessary for legitimate business purposes, such as records of work we completed. Copies held by service providers, such as Meta or Google, are also subject to those companies' own retention practices.

5. Meta Pixel and Google Analytics 4

Status: planned, not active. Neither tool is installed on this website today. This section explains how they will work once they are switched on, and we will update this page when that happens.

Meta Pixel

The Meta Pixel is a small piece of code from Meta. On this website it would record actions such as the pages you visit and whether you tap a Call or Text button. It sends this to Meta along with information such as your IP address, browser and device details, and cookie identifiers. Meta may connect this to your Facebook or Instagram account. We would use it to measure which ads lead to calls and inquiries and to improve how our ads are delivered. Meta also uses this information as described in the Meta Privacy Policy.

Google Analytics 4

Google Analytics 4 is a measurement tool from Google. It would collect information such as the pages you view, how long you stay, how you reached the website (for example, from an ad), your approximate location, and your device and browser type. It uses cookies to recognise returning visitors. We would use its reports to understand website traffic and which pages and ads bring in inquiries. Google's handling of this information is covered by the Google Privacy Policy.

6. Cookies and your privacy choices

Cookies are small files a website stores in your browser. Similar technologies, such as pixels, work in a comparable way.

Today: this website does not set any cookies or use similar tracking technologies.

Once the Meta Pixel and Google Analytics 4 are switched on, they will use cookies and similar technologies. You will be able to:

• Block or delete cookies in your browser settings. Most browsers explain how in their Help section.
• Stop Google Analytics from collecting your visits with the Google Analytics opt-out browser add-on.
• Control how Meta uses information from other websites in your Facebook or Instagram settings, under "Ad preferences" and "Your activity off Meta technologies".
• Opt out of interest-based ads from many companies through the Digital Advertising Alliance and the Network Advertising Initiative, and limit ad tracking in your phone's privacy settings.

Before switching on these tools, we will review whether any additional consent or opt-out tools are required, and add them to this website if so.

7. Your privacy rights

Privacy rights depend on where you live. Some U.S. states give their residents legal rights over their personal information, such as the right to access, correct or delete it, or to opt out of targeted advertising. These laws usually apply only to businesses that meet certain size or activity thresholds, so they may not apply to Real Air HVAC.

Whether or not a law requires it, you can contact us to ask what personal information we have about you, to correct it, to delete it, or to stop contacting you. We will respond within a reasonable time and honour your request where we can, subject to legal exceptions, such as records we must keep by law or need in order to complete work you asked for. We may need to confirm your identity before acting on a request. Contact details are in section 12.

8. Information security

We use reasonable safeguards to protect customer information. No method of storing or sending information over the internet or by phone is completely secure, so we cannot guarantee absolute security.

9. Third-party services

These are the outside services involved in running this website and handling inquiries:

• Email (in use): our business email is provided by Google (Gmail). See the Google Privacy Policy.
• Phone calls and text messages (in use): handled through our mobile phone service provider.
• Website hosting (in use once the website is live): the company that hosts this website and keeps the basic technical records described in section 1.
• Meta advertising and lead forms (in use when we run ads): Facebook and Instagram ads and lead forms, provided by Meta. See the Meta Privacy Policy.
• Meta Pixel (planned, not active).
• Google Analytics 4 (planned, not active).

We do not currently use a website form service, customer relationship management (CRM) software, or online booking software. If we start using any of these, we will add them here.

10. Children's privacy

This website and our services are intended for people looking for heating and cooling services. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has given us personal information, please contact us and we will delete it.

11. Changes to this policy

We will update this page when our practices change, including when we switch on the Meta Pixel or Google Analytics 4, and change the "Last updated" date at the top.

12. Contact us

Business name: Real Air HVAC
Service area: Metro Atlanta, Georgia
Privacy contact: realairhvac03@gmail.com
Phone and text: 678-724-8590